Théo
Mahy-Ma-Somga.
Narrative Equity Score
0%
The clarity test
If someone who has never heard of your company asked a colleague about you tomorrow, what would that colleague say?
Something like what we do, but probably the wrong category
What we do, but not why it matters or why now
What we do and why it matters, but not in our language
Exactly what we'd say ourselves, almost word for word
The consistency test
How would you describe the narrative your company tells across investor pitch, website, job postings, and founder content?
Four different stories for four different audiences
Roughly the same story, but the language shifts a lot
Consistent core message, some variation in emphasis
The same architecture across every surface, the depth varies, but the story doesn't
The category test
When a journalist writes about your space, whose language do they use to describe it?
A competitor's. We're often described as “the alternative to X”
Industry analyst language, not ours, not a competitor's either
A mix of ours and others, we're getting there
Ours. When people describe the category, they use our terms
The compounding test
Think about the last 5 announcements, launches, or press moments your company had. What's true about them?
Each one required us to re-explain what we do from scratch
They built on each other somewhat, but we still had to provide a lot of context
There was a clear thread, though it wasn't always explicit
Each one made the previous ones more credible, the story got stronger with every telling
The founder alignment test
Your personal content and presence as a founder: how intentionally does it connect to the company's narrative?
It doesn't, really. I talk about different things than what the company does
There's overlap but it's not deliberate more coincidence than architecture
I try to reinforce the company story, but I haven't fully connected my personal narrative to the category thesis
My personal story is the origin story of the category we're creating. They're architecturally inseparable
The investor narrative test
The last time you pitched investors, what happened when you finished the narrative section?
They asked us to clarify what we actually do
They understood but didn't seem compelled. Their questions went straight to metrics
They engaged with the narrative but pushed back on parts of the positioning
They completed our sentences. They were already inside the story before we finished telling it
The market retelling test
When your best customers describe your company to a colleague who doesn't know you, what happens?
They struggle. They say something like “it's hard to explain, you just have to see it”
They describe what the product does but not why it matters strategically
They describe it accurately but not in our language, they paraphrase rather than quote
They use our language. Sometimes they sound like they work here
The competitive positioning test
In a room full of competitors, what's the one thing only you can say?
Honestly, we're still figuring that out
We have a differentiator but it's product-based, not narrative-based, it could be copied
We have a clear position but I'm not sure it's truly unoccupied, someone could claim the same thing
There is a specific narrative position we own that is structurally tied to our history, our decisions, and our founder story. No competitor can claim it credibly
The category timing test
Why does your category need to exist right now, in 2026, not in 2020 and not in 2030?
We haven't fully articulated this yet. We know the product is needed but not the precise narrative timing
We have an answer but it's circumstantial to market conditions rather than a deeper inevitable shift
We have a clear “why now” but it's not yet woven into every surface of the story
The “why now” is the backbone of our category thesis. Everything we say points back to the specific moment we're in and why we're the only credible response to it
The narrative equity horizon test
Three years from now, if your company wins the category what will the market say you changed about how they think?
They'll say we built a better product
They'll say we solved a problem they had
They'll say we changed the way they approach a specific challenge
They'll say we changed the language they use to think about the entire space. They won't be able to describe the category without using our terms
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