You have been fixing the wrong layer. Your product is ready, but your story isn't.
In competitive markets, unclear narrative costs sales velocity and investor confidence.
Clarity
→ Most founders think they need more content.
→ They need narrative equity. A message people grasp immediately.
→ If people don’t immediately understand what you do and why it matters, they hesitate.
Cost
Hesitation shows up as:
→ Deals that stall after “this sounds interesting”
→ Sales cycles that stretch for weeks
→ Content that gets attention, but never drives action.
Cause
→ Every day without a clear story is money left on the table.
→ Not because the product isn’t strong.
→ Because the narrative isn’t doing the selling for you.
What no one tells you about why your story isn't compounding
Get the words right and the market follows.
That is not how narrative equity works, it’s not what you say.
Narrative equity is what the market believes, retells, and acts on, without you in the room.
It is the compounding value a story builds over time when the architecture underneath it is structurally sound.
When it is working, each telling makes the next one more credible. Investors reference previous conversations as established fact. Customers retell your story to colleagues in your language, without prompting. The market carries the story forward and you stop re-explaining from scratch every single time.
When it is not working, every room is the first room, and very conversation starts at zero.
The difference between these two states is one set of structural decisions, made once, that changes everything downstream.
The Masterclass is where you make those decisions.
Founders with compelling narratives:
than feature-focused competitors
through emotional connection
at rates 35% higher
64% longer with value-driven stories
see 20% higher team engagement, aligned around a clear mission
WHAT YOU WALK AWAY WITH?
Four things you leave with. All of them permanent.
Your Narrative Equity Score
A precise diagnostic across six dimensions applied to your company during the session. A number with specific evidence behind it and a clear structural interpretation.
Your Category Thesis
The single most important structural decision a founder can make. What game are you playing and why does that game need to exist now. You will have a working first draft before the session ends.
Your Narrative Gap Analysis
The specific structural gap responsible for the commercial friction you identified in hour one. Not a list of things to improve. One diagnosis with one fix.
Narrative Equity Starter Framework
A proprietary one-page architecture document that maps your narrative across all surfaces. The foundation document you will use to align every person and every communication that represents your company.
Exactly what happens across the three hours.
Hour One: The Diagnosis
Score your company live across six dimensions. Leave knowing your exact Narrative Equity Score, which dimension is responsible for the friction you have been feeling, and the specific structural gap costing you the most right now.
Hour Two: The Architecture
Three structural decisions that change everything downstream. Your category thesis, what game you are playing and why now. Your founder narrative, why you specifically are the only credible person building this. Your compounding mechanism, the decision that makes each telling more valuable than the last.
Hour Three: The Deployment
The architecture applied to the four rooms that matter most: the investor meeting, the sales conversation, the referral, the key hire. You leave knowing exactly how to use what you built tonight in the conversation that is most urgent for you right now.
The honest cost of not being in this room.
You do not have to register tonight. The session will run again in a few months, so yes you can wait.
Here is what waiting costs while you do.
The fundraise you are preparing for will be approached with the same narrative architecture that has been generating friction in every room so far. At a 15 to 25 percent valuation discount to a structurally equivalent company with a coherent story.
The sales cycle will continue at its current length. The competitor with the weaker product will continue winning the narrative war in the rooms you should be winning, because they got to the category frame first and you are still operating inside their definition of the game.
And the referrals will keep arriving stripped of conviction. Customers who love the product but cannot retell the story will keep sending warm introductions that arrive cold.
Three hours and £39 does not solve all of this. But it tells you exactly what is causing it and gives you the structural foundation to start fixing it tonight.
The session that would cost you nothing to skip is the one that changes what every room after it feels like
April 20th, 2026 · 6:00–9:00 PM GMT+1 (London) · Online · Live · 25 seats maximum - Hosted on Circle
This session is not being recorded for later sale. It runs once, on April 20th, and the sign ups close when the seats are full.
If the rooms you have been walking into are not producing the outcomes your product deserves, this is the most direct path to understanding why and doing something structural about it.
MICRO FAQ
Proof This Actually Works
I'm Théo Mahy-Ma-Somga
I spent a decade directing in Hollywood, from Netflix to HBO, working in the most unforgiving narrative market on earth.
If the story does not hold, the audience leaves in the first fifteen minutes. That experience gave me something most business strategists never encounter: a visceral understanding of what it feels like when a story fails structurally, and what the architecture of the ones that hold actually looks like underneath.
I brought that framework into the business world. I have applied it to founders raising their first rounds, companies preparing for exit, and leadership teams trying to align fifty people behind a direction they can all retell. The mechanism is identical across all of them.
Narrative equity is not a metaphor I borrowed from finance. It is the precise term for what happens when a story is built correctly, it appreciates in value every time it is told and compounds in the minds of the market without requiring your presence to sustain it.
The Masterclass is three hours of that framework applied to your company with me in the room.
Last Chance to Cut Through the Noise
I only host one of this every month or two, only book if you're ready to lead your market.