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Craft Your Story.
Transform Your Brand.

For founders, creators, and independents who want more than attention.
You want a story that connects and converts.

Join the StoryCraft Lab Cohort

 A live, 4-week journey to architect your brand story and become unforgettable.
Starts on September 09th at 8:30PM (Paris Time)
Only 4 Seats Left
at $1,500
Price rises to $2,600 once they’re gone!
Customers emotionally connected to your brand are up to 3× more likely to purchase and stay loyal.
Source: Shanlax Journal

 Is This You?

You struggle to explain what you do without rambling or defaulting to industry jargon
You’ve tried formulas and templates, but they still don’t sound like you
You want your voice to feel aligned with your vision, your values, and your truth
You feel like your message is "almost there," but something’s still not landing
You know your brand has a story, you just haven’t built it yet

This is especially for early-stage founders, creators, and service providers who want to lead with meaning, not just marketing.

This Isn’t Branding.
This Is Story Architecture.

Most founders sound like everyone else because they've been told to market before they've learned to speak.

The StoryCraft Lab is where it all aligns through emotional architecture. You're not inventing feelings, you're building with the ones that already exist. We help you find the foundation, then construct your story on top.

This is where your message, your mission, and the emotional power that makes people feel something finally come together.

In 4 weeks, you’ll shape a story that resonates deeply and sells naturally.

What You’ll Experience

4 Live Group Sessions
(90 min each)
Direct narrative feedback
from Théo
Access to replays
in a private hub
Cinematic templates and storytelling tools
Group feedback and
peer practice
A closing ritual
where you embody your story to truly connect
Join the StoryCraft Lab Cohort


Inside the
StoryCraft
Method.

By the End,
You’ll Be Able
To...

1

Craft a story that commands attention

2

Speak about your business with clarity and confidence

3

Build a brand that feels emotionally intelligent


4

Cut through noise and connect with ideal clients


5

Know exactly what you stand for, and how to say it



Why It’s Worth It

1
Live coaching hours with Théo
(4 x 90 min)
$8,000
2
Storytelling templates, tools, and exercises
-
$1,200
3
Personalized narrative feedback on your story
-
$400
4
Access to private resource hub and replays
-
$400
Estimated Value
$10,000
Your Price $1,500

Real People. Real Stories. Real Change.

I'm Théo Mahy-Ma-Somga

Cannes-awarded filmmaker turned narrative strategist.

I’ve worked with founders, creators, and mission-led companies around the world to help them uncover the emotional truth behind their work and turn it into a story people actually feel.

My job isn’t to help you polish your message. It’s to help you find the truth beneath it. The meaning that connects your voice to the people who need to hear it. The emotional bridge between what you do and why it matters.

This is where your story becomes the foundation for everything you say, build, and sell.

 Details You Need

Cohort starts September 09th
Live sessions weekly on Tuesdays
Replays available in private hub
Only 12 Spots per Cohort
For only
$1,500


Still Got Questions?

What if I can’t attend live?


You’ll have full access to session replays, but please note that feedback from Théo is only available to those attending live. That’s why we recommend committing to the live sessions over these 4 weeks to get the most out of the experience.

Is this for beginners or experienced founders?

Both. Whether you're clarifying your story for the first time or fine-tuning your brand voice, this cohort helps you go deeper.

What if I’ve already done brand work?

Perfect. This isn’t about replacing what you’ve done, it’s about making it more emotionally powerful and aligned.

 Bonus for Action-Takers

Sign up within the next 48 hours and receive a free digital copy of my book Story or Be Forgotten.

Ready to Shape a Brand Story That Resonates?

 Secure My Seat Now