The Story Behind the Strategist.
Narrative Advisor & Hollywood Director helping founders turn storytelling into strategy.
We've Forgotten How to Tell Our Own Stories
Stories are everywhere in our lives. From the moment we wake up to the moment we fall asleep. We tell stories. We hear stories. We comment on some, we pass on others.
But here's what I see: in today's world, we're bombarded with so much information that most people don't even know how to tell their own story anymore. That uncertainty brings fear.
Fear of judgment. Fear of criticism. So we play it safe. We copy. We blend in.
But safety makes us invisible. It turns us into commodities.
I want to change that.

Storytelling Is the Most Important Currency.
I believe the craft of storytelling, how to generate and retain attention, is the most important currency in today's world. We're moving toward a society where brands must become their own media companies if they want to stand out.
That's exactly what I do: I help leaders build their narrative equity.
Where This All Began.
I was born in France, a country where history is still at the center of every conversation. From a young age, I understood that the way a story is told, with intelligence and craft, is what separates those who are remembered from those who are forgotten.
That's why I wrote Story or Be Forgotten. So leaders like you never fade into the noise.

Why I Do This Work.
I could have stayed in filmmaking, running my production companies in Los Angeles and in France. I'm busy enough already.
But I chose something different:
to work alongside founders and CEOs, helping them build their narrative equity. Not in a marketing way, but as the authentic voice that deserves to be heard in this new world.
So that investors lean in. Customers remember you. Hiring and retention go through the roof. And competitors can't copy you.
How We Build Your Narrative Equity.
My approach is rooted in cinematic storytelling principles, but designed for business impact:
Find your story. We uncover the emotional truth behind your brand.
Shape your narrative.
We structure it with the precision of a film director.
Share it. We help you communicate with authenticity across every platform.