Founders build perfect products. Most fail to make people believe.
Your product is exactly what your audience needs, yet your message gets lost in the noise. The Narrative System turns your story into the signal that cuts through it.
You've mastered your product. You've refined your strategy. But the moment you try to tell your story, something disconnects.
The room goes quiet. The investors nod politely. The market scrolls past.
The truth? The story isn't wrong.
It's just buried.
And every day you leave it buried, your brand gets closer to joining the graveyard of great ideas nobody saw.
Most founders aren't losing because of bad products. They're losing because of invisible stories.
81% of buyers say they need to trust the founder before they buy.
65% of customers stop buying when brands sound like everyone else.
Only 12% of a pitch is remembered 24 hours later, and that number keeps dropping.
Founders with strong narrative presence are 4x more likely to win funding or deals.
The algorithms change. The market floods. The loudest survive.
But story has a different currency. It compounds trust, shapes attention, and builds belief that lasts.
When you lead with story, everything aligns.
A Story That Sells Itself
Your audience understands your purpose before you explain your product.
A Brand That Feels Human
You sound different because you are different, and people feel it.
A Message That Moves Markets
Your story becomes the lens your investors, clients, and team see the world through.
I came to Théo wanting to launch the Balagane Box but couldn't connect it to my story or even talk about myself with confidence.
In three months, we realigned everything, my voice, my purpose, and the reason I still do this 20 years after starting.
What felt impossible now feels natural. I went from zero Box sales to over $20K a month.
Founder, Maison Balagane
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Théo helped me uncover the deeper reason behind PARYS and position us in a saturated real estate market with a truly differentiated voice.
His ability to reshape our messaging around the unique perspective of expats and foreign investors has given us clarity and authority.
I see Théo as my strategic mentor, and it's an ongoing collaboration.
Co-Founder & CEO, PARYS
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The System That Turns Clarity Into Momentum
Every powerful brand begins with a true story, not a tactic.
The Narrative System helps you uncover what drives your business at its emotional core, shape it into a structure that resonates, and share it in a way that moves people.
Find
Uncover the emotional truth behind your brand. The reason people should care.
Shape
Turn that truth into a clear and compelling story using cinematic frameworks like the Hero's Journey and Pixar Spine.
Share
Build presence and mastery. Learn how to communicate with authority and empathy so your message lands every time: in pitches, sales, and public storytelling.
A Complete Rewrite of How Your Brand Communicates, Converts, and Leads
Program Includes:
Private working sessions with Théo focused on uncovering your story and transforming it into clear, powerful messaging
Deep narrative analysis of your brand, product, and positioning, identifying the emotional leverage behind your market advantage
Private working sessions with Théo focused on uncovering your story and transforming it into clear, powerful messaging
Personal feedback and story reframing exercises that align every touchpoint, from pitch to post
A complete storytelling framework and reference system to keep your brand aligned long after the work is done
$2,450/month
*billed as long as the collaboration continues until your full narrative system is complete
Still Wondering If It's Right For You?
Perfect. Story makes your marketing work harder. It multiplies every message and makes your product unforgettable.
Founders typically feel the shift within the first two sessions. Clarity translates into immediate confidence and traction.
You don’t need to be. You just need truth, structure, and guidance to express it.
Théo has worked with SaaS, service, and creative brands alike. Every market runs on story, yours just needs to be told right.
When You Lead With Story, The Numbers Follow
Founders who embed storytelling at the core of their business strategy consistently outperform those who treat it as marketing polish.
50%
higher margins
for storytelling-led brands
40%
higher employee retention
at purpose-driven companies
35%
higher valuations
from story-driven pitches
23%
faster deal cycles
with compelling narrative frameworks
When story leads, performance follows.
That’s the power of The Narrative System: measurable growth built on meaning.
The Storytelling Expert
Behind the System
Théo Mahy-Ma-Somga is an international filmmaker and narrative advisor who helps founders make storytelling the core of their business strategy.
With over 15 years directing story arcs for global productions, he’s brought cinematic clarity to the world of business.
His work has been featured at Cannes and international festivals, and his book Story or Be Forgotten has become a modern guide for founders who refuse to blend in.
When you work with Théo, you’re not learning theory, you’re learning how to command attention like a director commands the screen.
Every Day You Wait, Another Brand Takes the Story That Should’ve Been Yours.
Now it’s time to make people believe.
The only difference between brands that fade and those that scale is the story they choose to tell.